I had the opportunity to be lead Environmental Designer on this 1 year pop-up retail/event space in Miami. Working with a very talented team we welcomed Messi to the MLS with a celebration of past achievements and the merch to get ready for his future at Inter Miami.
Last Summer during NFT.NYC I helped Psychedelics Anonymous launch the new NFT collection @ezu_nft. My design drew inspiration from the EZU universe, collapsing digital and physical worlds with an intense layering of experiences. There were smoke and mirrors AND lasers - It was a lot of fun.
This small footprint house stretches vertically to provide sweeping views of the Oregon coast and mountains. The large open Living Room/Dining/Kitchen space is on the top floor with bedrooms below. The layouts are efficient to accommodate 4 Baths, 3 Bedrooms and and elevator for accessibility.
I worked with a great team as Environmental Design Lead to ring in a new golden era of Pinterest for CES 24. Our story focused on the platforms new AI features that create personalized vignettes of products and lifestyles.
This take over of Blends Sneakers launched Nike Sneaker Boots into the LA market in a way that was unique from the within the campaign. The tagline “be warm, be dry, be seen” was given and emphasis with the use of reflective elements that simulate the flash of a photo shoot.
New Era tasked us with developing an original retail brand expression through the design of a new flagship store in Staples Center. The new location features high capacity retail areas mixed with large discovery zones. Collaborating with Engin and DotDotDash we developed interactive digital elements that focus on customization and personalized experience.
As the world prepared for Super Bowl LIV in Miami, Nike wanted to leave a legacy in the city with the newly renovated Traz-Powell Stadium, providing local athletes with access to safe places to play and train.
Working in collaboration with Portland agency supermorebetter, our role on this project was to develop an architectural and graphic language and create a cohesive experience throughout the entry, concessions, locker room, and field – including lighting considerations and landscaping.
Our team managed all Arc’teryx projects at SET Creative ranging from brand store, 3rd party retail, trade show booths, mobile activations, and digital engagements.
We designed a 2000SF Arc’teryx trade show booth for ISPO Munich. Our design referenced a natural history museum as a frame work to educate and inspire.
We also delivered a comprehensive strategic brand direction package with a digital/physical service audit and proposal for all retail and digital touch points.
Celebrating the launch of the KD8 sneaker we designed and built a pedestal display that housed a hi-resolution 3D-printed replica of the latest sneaker. The shoe was then embedded into a structure holding a chemical compound with a sensitive reaction to magnetic fields (Ferrofluid). Magnets guided the ferrofluid along the sole and sides of the shoe, creating an effect of moving black spikes growing out of the form of the sneaker. The pedestal display was positioned at the entrance of the KD8 shop-in-shop at Niketown NYC.
This two part project created an enduring multi-brand shoe store fostering sneaker head culture in Bogota Columbia. The second short-term goal opened the store with a 2 month long pop-up that would tell the story of Nike Air.
For the enduring part of the project we introduced a lighting rail at 7’ to allow flexible lighting down into the shoppable area, and ambient light to flood up the walls above. We created a permanent initiative zone for initiatives covered in Ash to match the cash wrap.
The marketing elements were focused on telling the story of the Air Max shoe, which has only been in the country for two years. We created a time line documenting the history of innovation in Nike Air as well as an art installation with wheat pasted vintage Nike Air posters.
DNA Model Agency wanted to create a warm and safe space for their clients to hangout. Working with Calvert Wright Architecture we maintained a sense of intimacy throughout an open office plan, breaking buffering the room with a large vegetated opening with access to the roof deck. We designed custom furniture as well as casework using repurposed old growth pine from the ceiling joists.
We were asked to concept Design Week Portland’s opening ceremony around the theme of “what does design do?” In light of a social event we took this to mean what does design do to connect people?
Our installation FOMOD (Fear Of Missing Out on Design) created a way to keep an eye on the entire event by viewing live feeds from cameras. In turn the eyes of the viewer where also filmed and projected on giant tetrahedrons visible to all, and creating a sort of reverse panopticon.
